The operating system for independent online coaches
Programs, payments, check-ins, messages, form videos. Six apps’ worth of work in the one tab you’ll actually open.
Free until your third paying client. No card.
Monday, Aug 24
Today
8 need you
Marko Check-in 2 days overdue
Week 7. Last one was Aug 10. Night-shift week.
Sarah Payment failed · $149
Card declined yesterday. Retry scheduled Aug 26.
Anna Uploaded a squat video
Back squat · top set 80 kg · 0:42
Michael Waiting for next program
Finished Lower / Upper · 8 weeks. Asked 'What's next?' in check-in.
Sarah Week 6 check-in
Two pull-up negatives. Sleep 5.5h avg — worth a comment.
Tom Week 3 check-in
Everything green. Bench felt heavy at 105.
Anna · Back squat · 80 kg
The problem
Programs in one. Money in another. Check-ins in a form, feedback in a DM, videos in a fourth tab. Drag them around. That’s your Sunday.
One tab.
Sell coaching
Every coach gets spot.coach/you. Put it in your bio. Someone taps a package, pays, answers your questions, and shows up in your inbox as a client. You didn’t touch a spreadsheet.
Jordan Hale
Lisbon · coaching worldwide · @jordanlifts
Strength coaching for busy people who still want to lift heavy.
1:1 Online Coaching
The default. A program built for you, adjusted every week.
$149/mo
StartPremium Coaching
Everything in 1:1, plus a weekly call and nutrition.
$249/mo
Start12 Week Strength Block
A structured 12-week program. Videos, progress tracking, no coaching calls.
$299once
StartMonday morning
Anna sent a form check.
Marko missed his check-in.
Sarah's card failed.
You know what needs attention.
Tap Review. That’s the whole job.
Monday, Aug 24
Today
8 need you
Anna Uploaded a squat video
Back squat · top set 80 kg · 0:42
Marko Check-in 2 days overdue
Week 7. Last one was Aug 10. Night-shift week.
Sarah Payment failed · $149
Card declined yesterday. Retry scheduled Aug 26.
Michael Waiting for next program
Finished Lower / Upper · 8 weeks. Asked 'What's next?' in check-in.
Sarah Week 6 check-in
Two pull-up negatives. Sleep 5.5h avg — worth a comment.
Tom Week 3 check-in
Everything green. Bench felt heavy at 105.
David Completed 12 Week Strength Block
36 of 36 sessions. Bench PR at 100 kg. Offer him 1:1.
Priya Trial ends tomorrow
First session done. Converts to $149/mo automatically.
Not a dashboard. An inbox. Sorted by who needs you first.
Coach, don’t administrate
Three things eat a coach’s weekend. Each one here is a couple of taps. Go on, press the buttons.
01
A block is a week you copy four times and nudge. ⌘D does the copying.
Lower AWeek 1 · 4 exercises
Autosaved
02
Numbers, scales, two sentences from Sarah. One from you. Thirty seconds.
Sarah · Week 6 check-in
Sunday 7:05 pm · 4 of 4 sessions
“Two pull-up negatives that actually felt controlled. Didn’t skip a single session.”
03
Open a client. Four facts and your own note. No tabs to dig through.
Anna Petrova
1:1 Online Coaching · since May · Berlin
Your note
Knees cave slightly under fatigue — cue 'spread the floor'. Runs Tue/Thu, keep lower days off those.
Async video coaching
Anna · Back squat
72.5 kg × 5 · Aug 10 · “Reps 4 and 5 felt wobbly”
3 comments · 1 voice note · 0 drawings
The client app
Home. Workout. Messages. Progress. Profile. That's the whole app.
No tutorial. No settings maze. Open, train, tap done. Anna has never asked how anything works.
Hey Anna 👋
Today's workout
Lower B
Day 3 of 4 · Week 4 · ~55 min
Things to do
Upload your squat video
Jordan asked for a front view
Weekly check-in
Tomorrow morning
Steps
Back Squat
4 × 5 · RPE 8 · 3:00 rest
Jordan: pause 1s in the hole on the last set.
Money
Per client
$6,407/ mo
You keep $6,338. Spot is $69. Card fees are Stripe's.
Jordan's last 12 months
Subscriptions, one-time programs, failed cards, invoices. One list you can read in the time it takes the kettle to boil.
Pricing
Free until your third paying client. Then $49 a month, up to 25 clients.
Card fees are Stripe's (2.9% + 30¢), not ours.
Past 25 clients? It scales.
Everything above, on every plan. Switch up or down any time from settings.
Set up your page in ten minutes. Move clients over when you're ready. Cancel whenever.
See a coach page